Days go by and we wish we had more hours to do more of what we like and make us happy. New Bilingual Short Video Platform But even now that we are at home more, between work hours and household responsibilities, the time we have for entertainment is more limited.
According to a Deloitte survey of trends in digital media, 84 percent of Gen Z and 81% of Millennials consume videos of 15 minutes or less. Taking this into account, Canela.TV created Canelitas, a new free short format video platform that will offer access to lifestyle content exclusively for mobile devices.
New Bilingual Short Video Platform
For all those who want to learn a new recipe in an easy way or, perhaps, learn a little history in minutes and without being so complicated, they can do it in their language while they wait to pick up a take-out order or run on the treadmill.
The best devices to enjoy Canelitas and all your favorite videos:
1. Samsung Galaxy S9 :
2. Google – Pixel 3a XL :
3. Apple iPhone 7 :
4. LG G8 ThinQ :
5. Xiaomi Redmi Note 8 :
Canela.TV, the free streaming service that offers bilingual and culturally relevant programming to Hispanic audiences in the United States, proudly announced the launch of Canellas. This new video platform in short formats will live within the Canela.TV mobile application and will offer access to lifestyle content to the public that does not have much time. These videos, which include makeup tutorials, cooking tips, celebrity news, music, and much more, have been created by providers like Cultura Colectiva, one of the top 10 digital publishers in Latin America.
“Since the launch of Canela.TV, we have been committed to connecting Hispanics in the United States with their culture and we are delighted to expand this commitment to a format that will be relevant to Millennials and Gen Z,” said Isabel Rafferty, CEO, and founder of Canela Media. “From our experience, and the data to which we have access, we know that our audience is more attracted to dynamic content, easy to see and at their fingertips, and we are sure that the association with Cultural Colectiva will help us. to achieve just that ”.
The Deloitte study that we mentioned at the beginning of this note, also revealed that those who consume more than an hour of short-form video clips per week have subscription rates above average, but are looking for personalized advertising to improve their experience when watching this type of content. . Canelitas is ready to offer brands the opportunity to integrate their products in an organic and attractive way.
Some examples of culturally relevant content that can be accessed for free at Canelitas include the following:
- Kiwilimón’s “Foodies De Casa” cooking show shares recipes and dishes from around the world.
- “Plano B,” (Level B) helps US Latinos better understand their heritage through videos of the most incredible places to see in Mexico City.
- “The History Machine is a short amino series featuring some of the most important historical figures, including Frida Kahlo, the Lumiere Brothers, George Melies, and others.
“Cultura Colectiva is proud to partner with Canela.TV and provide original video and animated content for Canelitas, produced by our Mexico City-based multidisciplinary and creative team,” said Patricia Cordero, Editorial Manager. “This partnership will help us increase our reach among the lucrative Hispanic public in the United States. We look forward to sharing inspiring stories that connect the Latino audience. ”